Recently, some towel enterprises have been limited or stopped production due to polluted emissions, towel industry in the shift period of transformation and upgrading ushered in new opportunities. “In this period, the volume of orders has increased significantly, and many new customer orders have been received,” said the Jieyu brand towel Yiwu general dealer, Ye Lingling. “This thanks to the foundation of our environment friendly processing,” she said with delight.
Ye Lingling’s company is only a microcosm of the transformation and upgrading into environment friendly industry in Yiwu. Traditional labor-intensive products such as towels must speed up the transformation and upgrading, and explore new ways of green manufacturing, which has become a consensus of many operators. According to the data provided by Yiwu customs, in the first half of this year, the export amount of seven kinds of traditional products (footwear, clothing and clothing accessories, textile yarns, fabrics and products, plastic products, furniture and parts, bags and similar containers) in Yiwu was up to 48 billion 970 million yuan, up by 5.5%.
Breakthrough – increase the added value
As early as a decade ago, Ye Lingling chose to be the general agent of Jieyu brand in Yiwu. “Although I am only an agent, I have participated in the production and innovation of towel all the time.” Ye Lingling said that the success of Jieyu towels is based on a deep insight into the needs of consumers.
“Recently our newly innovated product – antibacterial towels has been popular as it was launched. So far it has been sold more than 50,000 pieces. This kind of towel introduces antibacterial technology, which can effectively avoid bacteria growing on towels and meet the hygienic requirements of modern people.” Ye Lingling said.
Yan Jian Fei, who runs towel business as well, has always insisted on making his own brand for thirty years. “We keep an annual sale volume of 5 million pieces of towels.” Yan Zuofei said that in the past few years, he spent high cost on research and development to introduce advanced printing technology from the United States and South Korea.
Five years ago, when Yan Zuofei went to Japan for the exhibition, he saw a towel with two sides, which catered to the needs of modern young consumers to remove makeup and wash their faces. But at that time, there is no such machine in China to produce towels with two sides. After returning to China, Yan Jian Fei spent 2 million to introduce two machines from Germany that were able to produce the double sides’ towels. After more than 5 years of development, this double-sided towel is still selling well.
Upgrade – precise positioning for the product
Like the towel industry, the wooden daily necessities industry has ushered in new opportunities to develop in an environment friendly way.
The shop of “Jehoo bamboo and wood” in the market is not conspicuous, but buyers keep coming and two staff are busy doing their job. Fu Miaoling, who is in charge of this shop, is introducing the latest Chinese dream pallet to two Japanese businessmen. Hearing Fu Miaoling’s introduction, they praised it and placed an order of 2 thousand pieces for trial sale.
In Fu Miaoling’s view, in order to expand the market of wooden daily necessities, besides accurate positioning, innovative products play a significant role.
Wooden mats, wooden pallets, wooden toothpick boxes… In recent years, wooden commodities have gradually replaced plastic products for their outstanding environment friendly performance. There are many exquisite gifts on the shelves in the shop of “Jie Hao bamboo and wood”. “Through the update and combination of styles, this food mat is packaged into a gift combination which is beautiful and practical.” Fu Miaoling said, “And this gift set has a good response in the domestic market.”
In addition, the wooden calculator is also a hot selling product in the shop. Fu Miaoling added that, taking into account the factors such as ergonomics when designing this, the general calculator was upgraded to a more beautiful and better touch wooden calculator, which combines modern technology and retro environment friendly needs, and a modern aesthetic and classical art was successfully created. This wooden product is priced at about 80 yuan, which is 7 times higher than it used to be. “Today, customers have added orders for this calculator and we have just sent out a batch.” Fu Miaoling said happily holding her calculator. These products that reflect environment friendly elements of bamboo and wood win the hearts of customers in developed countries like Europe, the United States and Japan.
Fu Miaoling, who has just returned from Japan, is confident. She said that the exhibition was very successful and has reached initial cooperation intentions with two Japanese companies.