The executive meeting of the State Council decided to set up a number of new cross-border e-commerce comprehensive test zones to continuously promote opening up and enhance the transformation and upgrading of foreign trade. Yiwu City, as the only county-level city in China and 21 other cities, has been selected and approved as a new batch of state-level comprehensive test zones for cross-border e-commerce.
As the good news spread out, e-commerce practitioners in Yiwu are greatly encouraged. The leaders of cross-border e-commerce enterprises and industry insiders generally believe that it is of great significance to speed up the transformation of the development mode of foreign trade, to continuously expand the opening up and promote the rapid development of cross-border e-commerce industry in central and western Zhejiang and even in the surrounding areas.
A great encouragement for the cross border e-commerce in Yiwu
Yue Xian, general manager of Yiwu Dayue Network Technology Co., Ltd. was excited for a while after learning from the mainstream media that Yiwu had been approved as a comprehensive test zone for cross-border e-commerce. “This will undoubtedly be a great encouragement for our cross border e-commerce enterprises. And more importantly, it will bring brand effect for Yiwu related industries and enhance the ability of attracting investment, talents and launching international cooperation.” Yue Xian said that in recent years, cross-border e-commerce in Yiwu has developed rapidly. In the small e-commerce town in Lugang where he is stationed, there are dozens of cross-border e-commerce enterprises with annual sales exceeding 100 million yuan, and the area enjoys a favorable policy and a strong industrial atmosphere.
Yue Xian believes that Yiwu has a unique advantage for cross-border e-commerce development, which is incomparable. First of all, Yiwu market has more than 1.8 million kinds of goods for enterprises to choose, even if a start-up cross-border e-commerce enterprise can quickly find products that meet their own requirements. Secondly, relying on the “New Eighth Route” of highway, railway, seaway, aviation and Madrid-Yiwu Train, which connects the whole globe, the logistics system continuously sells products “Made in Yiwu” to the whole world. The express delivery and warehousing costs are lower than 20% of the first-tier cities, thus invisibly reducing the logistics costs of small and medium-sized enterprises.
According to incomplete statistics, there are 1639 domestic logistics enterprises, 1056 international cargo agents, more than 100 air logistics, 4876 import and export companies, 134 express delivery enterprises including EMS, ZTO express, YTO express, FedEx and DHL, more than 100 cross-border e-commerce logistics enterprises, and branches set up by well-known shipping companies such as COSCO, Maersk, etc.
“Dayue Network Technology Co., Ltd.” is a black horse in Yiwu cross-border e-commerce industry. Last year, its online transaction volume of cross-border e-commerce exceeded 100 million yuan with its products and household goods exported to Europe, North America and other regions. At present, “Dayue Network Technology Co., Ltd.” has set up two overseas warehouses in the United States and Germany. Every month, small commodities from Yiwu market are continuously transported to overseas warehouses, enhancing customers’ shopping experience. At the same time, the company registered trademarks of “charmsun” and “Diet Yummy” in the locality, to win the public praise of the brand and expand dissemination.
“I also learned from the news that the government has encouraged our cross-border e-commerce enterprises to build ‘overseas warehouses’ and global marketing networks, to build well-known cross-border e-commerce brands, to open up diversified markets, and to enhance international competitiveness, which coincides with our company’s development.” Yue Xian said that the approval of Yiwu cross-border e-commerce comprehensive test zone will provide more space for the development of local cross-border e-commerce in a deeper level and field, which will break the bottlenecks of previous systems under the “test” model. On the basis of clearing customs and national inspection, cross-border trade will be expanded to foreign exchange, taxation and other fields, and will be greatly promote the clearance efficiency so as to save the costs, which will lead these enterprises to step into policy dividend releasing period.
Industry insiders said that approval of Yiwu cross-border e-commerce comprehensive test zone is conducive to strengthening the Madrid-Yiwu Train and other high-quality resources and focusing on B2B exports and complementing Hangzhou and Ningbo cross-border e-commerce comprehensive test zones, which jointly builds a close economic and trade relations with the surrounding countries of the “online Silk Road” and speeds up the construction of “buy and sell in the globe”. In this way, a new pattern of comprehensive opening up in Yiwu is formed.
Cross border e-commerce in Yiwu is flourishing
Yiwu Danyuan Information Technology Co., Ltd. is the official service provider of several cross-border e-commerce platforms. It has a number of cross-border platforms and experienced operation team. Last year, its online sales exceeded the 100 million yuan.
This April, the company stood out from many competitors and won the China’s cross-border e-commerce network platform exclusive agency of the “2018 FIFA Russia World Cup official authorized product parts”. The authorized product category covers 13 categories, including the official World Cup mascot “Zabiwaka”, booster stick, 3D key button and so on, totaling more than 100 types of products and nearly 600 items subdivided. The authorized products of the World Cup are sold on Alibaba Express, Lazada, Shopee, Royal and other cross-border e-commerce platforms, which turned out to be great.
According to the data provided by the Postal Administration, the cross-border e-commerce business volume of our city has achieved steady growth in 2018. From January to June, the cross-border express delivery reached 37.6517 million pieces, and the business income reached 586 million yuan, an increase of 12.83% over the same period of last year.
Hu Liyong, general manager of Danyuan Information Technology Co., Ltd., said that the approval of the comprehensive test zone for cross-border e-commerce in Yiwu is a major benefit for local cross-border e-commerce enterprises, which will expand the cluster effect and accelerate the rapid development of local cross-border e-commerce enterprises.
Hu Liyong believes that the establishment of the comprehensive test zone will further promote cross-border e-commerce enterprises to speed up the distribution of overseas markets and establish more overseas warehouses. On the one hand, the government and relevant departments will deepen the reform policy of “decentralization of power, strengthen in supervision and optimization of services” in the field of foreign trade, and further promote trade facilitation, which will greatly improve the efficiency of customs clearance and save enterprise costs. On the other hand, Yiwu will actively replicate the experience of the first two batches of comprehensive test zones, such as the “six systems and two platforms”, and establish systems of financial, logistics, credit and risk prevention and control, breaking the information blockade between different departments, regions and industries in the past, in order to realize information sharing and contribute to the formation of an open, competitive and orderly market system.
In this regard, responsible persons of Yiwu Yankun e-commerce Co., Ltd. that has stationed in Lugang e-commerce town have the same feeling. In this July, the company was awarded the “eBay2017 Elite Award”. The person in charge said that Yiwu was approved to be a comprehensive cross-border e-commerce test zone, which will optimize the development environment of e-commerce enterprises. “Cross border e-commerce enterprises like us will benefit more from this policy. Foreign consumers at the end of the consumption chain will also benefit, with their online shopping being more convenient and after-sales service more secure.”
In the future, business process of Yiwu cross-border e-commerce is expected to become more convenient and standardized, and the overall market development is expected to speed up.