The 2018 Russian World Cup is like a raging fire and gets more and more overwhelming. All kinds of consumption related to the world cup rapidly increased and a lot of shops have launched a series of thematic promotional activities around the “World Cup” during the football feast.
Bar and Restaurant get the most popularity.
For fanatical fans, the month from June 15th to July 15th is a “holiday” to some extent. Some are rich, so they choose to fly to Russian to experience the World Cup in the field. While most fans would choose to stay home or invite some friends to the bar to enjoy the game.
When you come to the Binwang 158 Cultural Creativity Park, you are around a thick atmosphere of the World Cup. The flags and schedule of each participating country have been displayed in predominant places in many bars and restaurants. A large poster and restaurant preferential combos are particularly attractive in a Lobster Restaurant in the park. Many fans come here to watch the game, making the business a lot better than usual. “In order to welcome the world cup, we have already begun to decorate the shop, mainly based on football elements, and also set world cup combos. Fans who buy combos can get a guess card, and the correct guess can also get extra 6 bottles of beer.” And during the world cup, the live football game is on in the large screen in the restaurant.
The demand on football is soaring and football field is full of people.
During the World Cup, besides watching the games, Yiwu football fans are eager to experience the sports themselves, sweating and feeling the joy of it. Learned at one of the football field, the manager said that the number of bookings has increased substantially in recent days, and the latest matches should be arranged after midnight.
That night, the fourth group match of the 2018 “pilot cup” was a fierce competition in the football field, attracting a lot of people who loved football to come and watch. Luo Shizhen, the head of the amateur football team, told reporters that during the World Cup, their team had booked a number of games, including games with several other amateur teams in the city.
Like Luo Shizhen, Guo Qingkai, a market operator, is also a fan. His favorite team is Argentina. Guo Qingkai and several like-minded friends formed an amateur football team, and he plays the center back. “After watching the World Cup, everyone is still thrilled. Isn’t it better to play a football game?” Li Gang, a member of an amateur football team, said he was so happy to meet his friends, watch the World Cup and have a football match together.
As the “World Cup effect” went on, the significance of football matches to people is no longer limited to a kind of traditional sports, but also represents the fashion lifestyle and the popular culture of interpersonal communication.
Sports Lottery of the whole 64 round of World Cup is going on.
The World Cup has obvious effect on the sales of Sports Lottery, especially the competitive lottery products. During the world cup, China Sports Lottery Games started lotteries on all 64 games, as well as the guessing of champion, the championship team and second place team, setting up a platform for football fans and lottery fans in Yiwu to participate in the World Cup and feel the passion.
An owner of a sports lottery shop said that many fans participated in the competition through lottery guessing, so as to increase the interest, irritation and devotion of watching the games. “Since the World Cup started, the sales volume of competitive guess sports lottery appeared a new round of explosive growth, which shows that the major sports events not only play a significant role in promoting sales, but also have a long tail effect.” And generally in the Russian World Cup, strong teams are not that strong while the weak teams are not that weak. And unexpected winner of the competition has increased the difficulty of guessing.